Although it appears that the majority of internet users will automatically go to Google as their search engine of choice this is not an accurate assumption as there are others making a stand in their own right. Other search engines have slowly gained more recognition and more of the market share. Bing is one such example and when it comes to search engine optimization it is no longer good business sense to purely focus on Google rankings alone. So to help you gain a favorable ranking we outline some of the Bing search engine optimization (SEO) guidelines below.

Bing Search Engine Optimization Guidelines – the basics

Much of the guidelines that apply to other search engines also apply to Bing – so essentially the basics stay the same. Focusing on the right keywords within your web copy, titles and meta-descriptions is the first important step to take. This in itself is a process and requires a certain level of understanding with keywords and how they generate results. Experiment on Bing by typing in keywords you would see fitting with your website and see what results come up. Experiment with a number of variations and see how the results change. Remember as well that meta-tags play a critical role so do not use the same meta-tag descriptions on each page as this will devalue your site significantly in terms of ranking potential.

Bing Search Engine Optimization Guidelines – tips and tricks

While Bing is still defining itself as a search engine in its own right, there are some ways that appear to help the rankings within the results pages while others will not. While these are not concrete ways to improve your Bing search engine optimization, they certainly won’t hurt to try.

Include no less than 350 words of web copy onto your sites. This means the body of the text not counting titles and so on. Bing appears to be following a pattern of paying more attention to keywords within URL’s. Include keyword rich anchor text within inbound links to encourage higher search rankings. Another point to keep in mind is that Bing seems to favour domain names that have been around for some time rather than those that are fresh to the market. The Bing Webmaster Centre is a helpful tool to use within Bing should you be having any problems with ranking in the results pages. This will include being able to determine how Bing is indexing and crawling your site while being able to examine your website’s statistics in terms of what is working and what is not; where people are clicking on and where they end up within your site.

Do not be tempted to use short cuts and attempt to ‘fool’ Bing into ranking your website highly. You do not want to risk any search engine looking at your website with disfavor as a penalty results in undoing all the hard work you have done and means starting from the bottom. These Bing search engine optimization guidelines do not all relate to Bing alone but with some tweaking you will find in time what works better for one search engine over another.

Monitor your search engine optimisation with SEO Reports from SEO Results, or select a search engine optimisation package to improve your rankings.

Related Articles

SEO More Effective When Done In Simple Fashion
Use Of Reports In SEO
SEO For Search Engines